Professional Portfolio for Andrea Hoffman

 Adobe AEM . Adobe Creative Suite . Sketch . HTML, CSS . Email & Responsive Design . Bootstrap . Accessibility Web Standards . WordPress . SquareSpace . FormStack . ExactTarget . Microsoft Office . Final Cut Pro . Flash . SEO  
Building knowledge: JavaScript . PHP . Adobe Analytics . UX . Adobe Target

Currently

Senior Manager Web Production, Life Time, Inc.

Web Designer, Avant Hair & Skin Care Studio, Badger Dental Group.

Photographer/Owner, Andrea Marlene Photography & Design.

Life Time, Inc.

Main point of contact for all updates and changes to be made to the Life Time websites and oversee a small team of additional authors to complete all assignments on time, as well as mentor them on authoring best practices with AEM, and new developments and processes.

Responsibilities include authoring and layout of web pages across multiple Life Time sites, organization of site structure, managing assets and the DAM, helping streamline processes, aid in the development and rollout of new technologies for the websites, and keep web content relevant and on-brand. Also make creative decisions on designs to help better fulfill the functionalities and availability of components to best build pages in AEM, while closely aligning with the Development, Marketing, and Creative teams to help them meet their goals. Also design and update kiosk displays for new clubs.

Additional projects that I am currently working on or have recently completed: Live Streaming Classes, On Demand Classes, Life Time Digital Memberships with Apple Fitness+ Integration, the quick turn around of work for COVID-19 response to safety of members, team members, and guests.

Below are examples of pages, kiosks, and emails I’ve help build and design for Life Time.

Andrea Marlene / Web Design

Web Sites that I’ve designed, built, and maintained for clients.

MLT Vacations / Delta Vacations

 A member of the Creative Media Group that oversees the websites of Delta Vacations, United Vacations, Worry Free Vacations, World Agent Direct, and Aeromexico Vacations. Main responsibilities include production of landing pages. Other duties include production of: incentives, contests, branding pages, hotel spotlights, featured destinations, hotel images, social media requests, and static and flash banners. Opportunity to partner on projects with Disney and Fox.

The Journey That Matters

A collection of essays from students who traveled abroad for Bemidji State University in 2015. Essay collecting, organizing of content, full layout and design. Book printed and published in 2007.

North Dakota Swimming Logo & Standards Manual

Created logo and standards manual for North Dakota Swimming.

E&M Consulting

 Main duties include designing web pages, as well as designing and proofing ads, designing maps, and other print projects.

Additional Print Projects

Logo concepting and creation, posters, mailers, and other collateral for small businesses and individuals.