professional portfolio /// andrea hoffman
Adobe AEM . Adobe Creative Suite . Sketch . HTML, CSS . Email & Responsive Design . Bootstrap . Accessibility Web Standards . WordPress . SquareSpace . FormStack . ExactTarget . Microsoft Office . Final Cut Pro . Flash . SEO
Life Time, Inc.
Main point of contact for all updates and changes to be made to the Life Time website and oversee a small team of additional authors to complete all assignments on time, as well as mentor them to keep them up to date on new developments and processes. Our team works together to build new club pages and landing pages, and work with clients to help them understand our capabilities and limitations of AEM components and what is possible for them to achieve with our website.
Currently hold the senior role of managing all “authoring” (production of content) responsibilities, functions, processes, pages, and assets for Life Time utilizing AEM, as well as the past 2 content management systems. Make creative decisions on designs to help better fulfill the functionalities and availability of components to best build pages in AEM, while closely aligning with the Development and Marketing teams to help them meet their goals, which includes aiding in A/B testing and making sure our website and content meets our accessibility standards. Also uphold responsibilities with organization of site structure and assets and asset manager.
Below are examples of emails I've coded, web banners designed, and landing pages designed and built in AEM.
MLT Vacations / Delta Vacations
A member of the Creative Media Group that oversees the websites of Delta Vacations, United Vacations, Worry Free Vacations, World Agent Direct, and Aeromexico Vacations. Main responsibilities include production of landing pages. Other duties include production of: incentives, contests, branding pages, hotel spotlights, featured destinations, hotel images, social media requests, and static and flash banners. Opportunity to partner on projects with Disney and Fox.
The Journey That Matters
A collection of essays from students who traveled abroad for Bemidji State University in 2015. Essay collecting, organizing of content, full layout and design. Book printed and published in 2007.
North Dakota Swimming Logo & Standards Manual
Created logo and standards manual for North Dakota Swimming.
Main duties include designing web pages, as well as designing and proofing ads, designing maps, and other print projects.
Additional Print Projects
Logo concepting and creation, posters, mailers, and other collateral for small businesses and individuals.